Description
Mercury – Full color 9 1/2″ x 13 1/2″ ad urges you to give this years’ Mercury the 2-Way Test. This involves having you Road Test it! and Budget Test it! and “discover for yourself why Mercury is best!” The road test is pretty basic, take it for a ride on toads that you have driven other cars on so you can compare the difference. For the Budget Test you need to decide Does it have a down-to-earth first price?, Will you be sure of good gasoline mileage?, Is it famous for long life?, Will upkeep stay low?, Will trade-in value stay high? and Does it represent solid value? When you have performed these tests you will know why the couple in the bottom left hand corner of the ad are noticing that “Every day I see more and more Mercurys on the road!”
Source: August 20, 1951 Life magazine.
