Description
Mercury – Full color 9 1/2″ x 13 3/4″ ad that shows several different cars from the 1954 Mercury Field. At the top, under the headline stating that “Here’s the kind of beauty that made Mercury America’s fastest growing car” it shows a view of a pool, just beside a house, where a Yellow Mercury Convertible has backed into the ten-foot wide space of patio, and there is a lady who, I have to assume she scooted over from the driver’s seat and is talking to the man standing in the pool while his wife, I assume, is standing at the bottom of the staird. The caption under this picture says that “Colorful Beauty Helped Make It America’s Fastest Growing Car – It’s one of the big reasons why so many owners of other cars have switched to Mercury“. Below this are three other pictures of different Mercury’s, each shown from a different view. The first shows a Green Mercury from above and the ad caption begins “Compare its years-ahead styling”. Next, there is an Orange Mercury shown from in front and the caption begins “Feel its new power”. And, lastly, there is a Green Mercury shown, driving along the roadway, at a view behind the rear end as the caption says “Try its new handling ease”.
Source: May 10, 1954 Life magazine.
