Description
Mercury – Black and white 9 1/2″ x 13″ ad for the 1940 Mercury 8 Convertible Sedan. This ad starts out with the headline “Our Derby Day favorite was the Mercury 8“ and has a drawing of the Mercury driving along past some fences where people are watching horses play. The ad caption says that “I had Derby Day in mind when we picked out our Mercury 8 Convertible Sedan – and it looked even better on the trip than it did in the showroom. The miles tricked past by the hundred – but that car rides and drives so smoothly you’d never guess the speed or distance – or even the kind of road. The Mercury’s stabilizing construction makes all road smoother”. The next drawing shows this car parked, with its top down instead of up when it was driving, and the people looking and talking as they watch the horses. The caption says “In the Blue-Grass Country, our Mercury drew as much attention as a promising new foal. Long and low as you like, with a graceful flare amidships to make the seats extra wide. And a look of powser that its V-8 engine lives up to! It’s a real thoroughbred with a smooth light-footed gait, graceful, well-balanced, responsive to your slightest touch”. There are plenty of words left in the ad, I didn’t even get to that.
Source: May 13, 1940 Life magazine.
