Description
1957 Mercedes – Black and white 5″ x 13″ ad that suggests that if you are going to Europe anytime soon, you should purchase a Mercedes-Benz and have it waiting for you wherever you want to pick it up. The ad explains a program that allowed you to pay for the car in your home currency and it would be licensed and prepared so when you arrived ready to visit the sights of Europe, you could do it in a car of your own that was designed for being driven on the roads with comfort. At the completion of your visit your car would be able to return home with you. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 18, 1957 Life magazine.
