Description
Black and white 9 3/4″ x 13 1/4″ ad for McMaster’s Whisky, either 80 Proof Blended Scotch Whisky or 80 Proof Canadian Whisky. The headline introduces this ad “McMaster’s. The drink of the stingy rich” and then the rest of the text explains why. “There are certain advantages to being rich. For one thing, you don’t have to impress anybody with how rich you are. So you can act stingy. And get richer. When it comes to liquor, the stingy rich don’t squander their money on expensive bottles with fancy labels. They put their money where it counts. In taste. Their choice? McMaster’s imported Scotch. It’s made like and tastes like expensive Scotches. And McMaster’s imported Canadian. As fine a Canadian as you’ll find at any price. Go on. Serve McMaster’s Canadian and Scotch. Your friends will think you’re richer than you are”.
Source: November 22, 1968 Life magazine.
