Description
Black and white 9 1/2″ x 13 1/2″ ad for McMaster’s Scotch Whisky. The ad has a picture that shows the blacked-out version of a man holding an illuminated glass of a drink. The words in this picture says that “You can tell it’s an expensive Scotch, even in the dark”. Then, down by a picture of the bottle are the words “By the taste, not the price”. The ad tells us that “McMaster’s Scotch tastes expensive, smooth and mellow. You can tell that without looking. Try the McMaster’s Scotch taste test: Pour McMaster’s fine Scotch and you expensive scotch into separate glasses, Have a friend blindfold you, rearrange the glasses. Taste both. Aren’t you glad you tried McMaster’s. All you pay is about $5.00 for a $7.00 value: how do we do it? We bring McMaster’s fine Scotch over from Scotland in barrels. And bottle it only after it arrives in this country. So we save on taxes, shipping and handling. We pass the savings on to you so you save. The only expensive thing about our Scotch is the taste”.
Source: April 14, 1967 Life magazine.
