Description
Black and white 9 3/4″ x 13 3/4″ ad for the Maytag Automatic Washer and Dryer. This is a very unique ad, showing a little girl standing with her back towards us as she turns her head back to see the reader. The ad headline says that “She will buy a new Maytag before her mother needs another”. The ad then goes on to say that “This is a strong statement but the facts back it up. We have hundreds of three-generation Maytag families on record where the original machine (grandmother’s) is 30 to 40 years old and still working. Did we hear you say, “That’s all very well, but everybody knows that nobody builds things to last the way they used to”? We don’t know about everybody, but we do know about Maytag. And here’s an example: Just over a year ago, a Maytag Highlander Automatic Washer was selected at random from the assembly line. We worked it day in and day out for 10,145 hours (15,213 loads). That’s equal to 50 years’ normal home use! During this two-generation span, the Maytag had to be serviced just six times. The service cost averaged only $2.00 a year. This time, insist on a Maytag and get dependability – year after year”.
Source: February 17, 1961 Life magazine.
