Description
Black and white 9 3/4″ x 13 1/2″ ad for “A new dryer for women who hate ironing (Don’t they all?)”. The ad photograph has a picture of a smiling woman examining her laundry fresh out of the dryer. The ad claims that “This new Maytag shuts itself off before wrinkles are baked in” and that it “Feels clothes for moisture with 72 electronic fingers, more sensitive than your own”. It then claims that “Every woman who has ever bent over an ironing board will bless this new Maytag Dryer with Electronic Control that feels the clothes for moisture as they dry. Just as you often do. The Maytag does this with 72 electronic “fingers”. When these sensitive fingers feel that the clothes are dried exactly the way they should be, off goes the heat. Automatically”. They claim that for wash ‘n wear the only button that you press is the button that starts the dryer and that gone forever is the need for the puzzling dryer charts
November 3, 1961 
Life magazine
