Description
Full color 9 1/2″ x 13 1/2″ ad for their Vita Fresh Coffee. The ad has a five-frame cartoon called Show Boat Days: The Mystery of the Missing Bride. In this story a new groom is talking to the Captain on the Show Boat and turns to introduce him to his new bride. His bride turns up missing and they spend the next few frames looking for her before finally finding her in the kitchen asking Maria how she made that wonderful coffee of hers”. Of course the secret turns out to be the use of Maxwell House and we see Captain Henry of the Maxwell House Show Boat saying “Well, folks, Tom Pell’s sure of getting good coffee now! – and so is everyone else that uses Maxwell House“.
Source: February 23, 1935 Saturday Evening Post.
