Description
Black and white 7 1/4″ x 10 3/4″ ad for their Cognac Brandy. There is a picture of a work area with old block walls and a workman is heat-tendering a wooden barrel while an older man in a suit is standing nearby. The caption in the picture has a quote attributed to Michael Martell who may be the older man in the picture. He is claiming that “Every barrel is gently heat-tendered before it may hold Martell Cognac“. The text talks somewhat about the barrel-making process and says this is “Just another of the careful steps that M. Martell takes with his Cognac“. The text ends by calling this product “The most treasured Cognac in France…most popular in the world”. The ad also mentions a Special Offer to purchase M. Martell Personal Snifters.
Source: February 1960 Holiday.
