Description
Full color 7 1/4″ x 11″ ad that is dedicated to their Martell Cognac Brandy. The ad has a photo of Michel Martell relaxing in a chair in front of a beautiful house along with a bottle of wine, a glass and a few other things to add to the delicacy. The headline says that “In Cognac, we drink brandy and soda, too,” says M. Martell”. It then says that “When you see a French house with its shutters closed,” says Michel Martell, “it’s being kept cool. And when you see a Frenchman in his garden sipping Cognac-and-soda, he’s being kept cool. In warm weather, we find highballs as refreshing as Americans do.” M. Martell points out – and you’ll agree – that Cognac Brandy is not only a delightful summer drink. It is also singularly cheerful beside an open fire in winter. Somehow, the clear, light taste and gentle bouquet of Cognac are at home in any season, in any drink. Try Martell Cognac Brandy in sours, stingers, plain or on-the-rocks, or in an old fashioned. M. Martell is naturally partial to the Cognac he makes. After all, maintaining its distinctive quality has been the pride of his family for 243 years. You will be partial to Martell Cognac, too. After all, it’s the best-loved Cognac Brandy in the world”.
Source: May 1958 Holiday.
