Description
Three color 7 1/2″ x 10 1/2″ ad for their Light cigarettes. There is a picture of an opened pack lying on its side with a full pack standing on it with the big, block headline saying simply Marlboro Lights. They are introduced as being “From Marlboro to America’s low tar cigarette smokers – a new cigarette that’s lighter in taste, low in tar.” They may be Light but they are “made with the same famous quality as full-flavored Marlboro Red, America’s fastest-growing brand.”
Source: February 1972 Playboy.
