Description
Black and white 9 1/2″ x 14″ ad for their Filter Cigarettes. There is a picture of a man still zipped up in his wet suit and wearing flippers slumped down in a folding chair and casually smoking a Marlboro. The headline challenges that “If you think flavor went out when filters came in – try Marlboro – the filter cigarette with the unfiltered taste”. The text talks about their filter-flavor recipe which gives a man a lot of flavor to draw on and urges you to “Make yourself comfortable – have a Marlboro“.
Source: March 7, 1960 Life magazine.
