Description
Black and white 9 1/2″ x 13″ ad for their batteries with a Different Chemical System. The ad has a picture of a mother trying to take a picture of her son’s first birthday party, a Life Guard at the beach with a dead transistor radio and a man in his basement trying to change a fuse in his fuse box with a flashlight that will not shine. The ad asks if you are “Fed up with batteries that give up?” and claims that “New Mallory batteries last up to 10 times longer”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 10, 1962 Life magazine.
