Description
Black and white 10″ x 13 1/2″ ad for their new Concertina Girdle. The ad has a picture of a lady wearing only a Concertina girdle and kneeling on the floor facing the right of the ad. With her arms modestly folded across her chest she is looking back to face the camera and the ad headline, somewhat like a parent, says “Keep your eye on Maidenform“. The ad text discusses the things that you will never have to do again while wearing this product.
Source: October 23, 1964 Life magazine.
