Description
Black and white 9 1/2″ x 14″ ad for their Concertina Girdle. The ad has a picture from behind of a seated lady who seems to be wearing nothing more than a Concertina Girdle. The ad headline claims that “This new Maidenform girdle can’t ride up or pull down because this ‘action insert’ moves as you move!” and promises that “you’ll never yank at a girdle again!”. It mentions there are 5 styles made from Lycra spandex with prices starting at $7.95 and other styles starting at $6.95.
Source: April 5, 1963 Life magazine.
