Description
Black and white 10″ x 13″ ad for their Day Dreams bra. There is a picture, from the waist-up, of a lady wearing a white Day Dreams bra and staring generally toward the camera with a look that says “I need more caffeine”. The headline says “Read all about the most comfortable bra ever invented!” and has three sections that describe portions of the bra that create more comfort for the wearer.
Source: September 20, 1963 Life magazine.