Description
Full color 10″ x 14″ ad for their Chansonette bras. There is a picture of a dark-haired lady wearing a green skirt with an Oriental pattern, a matching bow in her hair and a white Chansonette bra as she stands at a pool table lining up a shot while holding the cue behind her back. She is looking at the camera with a sleepy, sultry look in her eyes and the caption has her saying “I dreamed I took the cue in my Maidenform bra”. The text gives the prices for the different styles with the basic model starting at $2.00 and claims that it “shapes and supports you figure naturally“. The text then throws around terms and phrases like “special stitching in the cups”, “firming circles”, “spoke-stitching”, a snug ‘uplift’ band” and having an elastic insert that breathes whenever you do.
Source: September 1963 McCall’s & November 1, 1963 Life magazine.
