Description
Black & white 9 1/2″ x 12 1/2″ ad has a photo of a lady standing in a staged bowling alley holding up a bowling ball while she is wearing stretch pants, a Sweet Music bra and a large wrapping bow around her waist. The ad headline has her thinking “I dreamed I bowled them over in my Maidenform bra“ and it calls it the dreamy new Maidenform bra with spoke-stitched cups for gently rounded curves with Laminated undercups for never-let-you-down uplift. It claims a price of $2.50 with a price of $3.95 for the Full Length one.
Source: November 10, 1961 Life magazine.
