Description
Black and white 4 3/4″ x 11″ ad for their Pre-Lude bra. The ad has a picture of a lady wearing a tight skirt with a strange belt, gloves, a clown’s hat that matches her belt and this Maidenform bra as she stands in the middle of a knee-high box with her arms outstretched and a very strange look on her face. The ad has her saying “I dreamed I was a jack-in-the-box in my Maidenform bra”. The ad mentions a price of $2.00 for this style bra while one made from stitched pima broadcloth was $2.50.
Source: May 1954 Woman’s Day.
