Description
Black and white 9 1/2″ x 13 1/2″ ad for their Sweet Music bras. There are two pictures of a smiling brunette wearing a white Sweet Music bra and in the picture taken from the front she is running her fingers along the straps that seem to be the selling point of this garment. The headline asks “Who took the curling rippling twisting out of straps that stretch?” and then replies with the obvious answer “Maidenform“. The ad claims this bra is made “with smooth-stretch straps of a unique new non-rippling, non-rolling elastic!” and goes into a little more detail before giving the sizes available and the price of $3.00.
Source: March 27, 1964 Life magazine.
