Description
Full color 9 1/2″ x 13″ ad for their New Variette bra. This ad has a picture of a lady standing in the middle of a field wearing a floor-length white skirt and a white Variette bra as she holds what is probably a flowery blouse under her left arm. With her right gloved hand she has reached over and is holding onto the horn of a very sedate bull that is standing next to her and the headline has her saying “I dreamed I took the bull by the horns…in my Maidenform bra”. The text mentions some of the built-in features of this item and says that “You’ll find this very same Variette bra built into the dreamy new collection of 1962 Maidenform Swimsuits“. From the fearless look on the face of the model I think that Maidenform missed the boat by not trying to convince people to wear this bra every time you had a speech to deliver or something else that would normally cause fear. In fact I have to wonder if some baseball players might have worn this bra whenever they would be scheduled to face a pitcher that would normally give them troubles.
Source: March 27, 1962 Look magazine.
