Description
Black and white 7 3/4″ x 10 3/4″ ad for their Concerto Wunderwire bras. The ad has a picture of a giant chessboard with a lady in a white skirt, white gloves and a white Concerto bra standing on a white square and, behind her, is a lady in a black skirt, black gloves and a black Concerto bra. The headline has them saying “I dreamed I played chess in my Maidenform bra” and claiming to be “the darling of the chess-set. Pawns, knights, even kings watch my every move”. the ad mentions that this bra is available both in black and white and is available for $5.95.
Source: December 1956 Good Housekeeping & March 1957 Woman’s Day.
