Description
Black and white 9 1/2″ x 13 1/2″ ad for their Sweet Dreams bra. The ad has a picture of a sleepy lady sitting up in her bed while still wearing her Maidenform Bra. The ad headline says “Look! a Maidenform bra you wear to sleep!” and the text tells a “bed-time story” that tells how and why this product came into being. The ad gives the price ($5.95) and the colors that it is available in (white, black, pink and blue). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: April 27, 1962 Life magazine.
