Description
Full color 9 1/2″ x 13″ ad for the Maidenform Concerto Bras. The ad has a picture of a lady wearing a pair of blue pants, a crown of wildflowers, a longing, seductive look on her face and a white Concerto bra lying in a field of green and flowers. The ad headline has her thinking “I dreamed I had Spring Fever in my Maidenform bra”. The ad says that “For the figure of your fondest day dreams – Maidenform’s lovely new Concerto gives you curves that are more curvaceous, brings an exciting line to your outline! And it’s all accomplished with row upon row of tiny, interlocked stitches! Each stitch catches up an inner cup-lining, pre-shapes this bra just.
Source: March 19, 1956 Life magazine.
