Description
Black and white 5″ x 13″ ad for their Etude bras. We see a picture of a woman wearing a white formal dress, gloves, a crown and an Etude bra and sitting in an opera box with opera glasses in one hand, a fan in her other and a look of boredom on her face. She is saying that “I dreamed I went to the opera in my Maidenform bra” and the text describes how wonderful this bra is. Prices and sizes available are listed at the bottom.
Source: March 1954 Woman’s Home Companion.