Description
Black and white 5″ x 13″ ad for their Maidenette bras. The ad has a picture showing several oversized playing cards with the top card being the Queen of Hearts. The Queen on this card, with the typical mirror image, shows the top half of a lady who is only visible from the waist up. What you can see on her is a white Maidenette bra, a crown perched on her head and bracelets around her right wrist as she softly places the back of that hand under her chin. The headline has her saying “I dreamed I was Queen of Hearts in my Maidenform bra” and the text continues with descriptions of characters from the decks of cards being enamored with the beauty shaped by this amazing product. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: February 16, 1953 Life magazine.
