Description
Full color 9 1/2″ x 12″ ad for their Maidenette bras. The picture in this ad shows a woman wearing a gold-colored skirt, black gloves, a white hat and a white bra standing as she lifts her right arm up with a handkerchief or something similar in it. The background is all blurred lights but it might be that she is standing on a street trying to hail a cab, a job that she shouldn’t have much trouble in achieving. Her message to the public is that “I dreamed I went to the theater in my Maidenform bra” and the claim is made that “There is a Maidenform bra for every figure.”
Source: October 1950 Woman’s Home Companion.
