Description
Three color 9 1/2″ x 13 1/2″ ad for the Motor Oil for which the claim is made that 3 out of 5 Dealers say “I use Macmillan in my car”. The ad has a drawing of a service station attendant surrounded by cars that have stopped to have their oil checked. The headline wonders “S-A-A-Y…who started all this?” and the text explains that when customers are told they need a quart of oil, they will ask “What do you use in your car?” The text indicates that throughout the country, “New York, Gary, Spokane or San Diego”, Macmillan is preferred by dealers everywhere. The next picture is captioned “No Wonder!” and tries to explain why it is the favorite. The last picture, showing a dealer, a female customer and her dog, is captioned “Follow these experts” as they stand next to a sign that states “Ask for Macmillan Oil”.
Source: November 18, 1946 Life magazine.
