Description
Full color 9 3/4″ x 13 1/2″ ad for the New Lux with Moisturizing Creamy Lather. This ad shows a very attractive young lady bending over her sink with a smile on her face as she is preparing a soap and water bath in there. The ad headline says that “Like no other soap in the world – New Lux with three deep beauty bands”. The text says “This New Lux with Moisturizing Creamy Lather says: you can wash without dry skin worries!”. It then says tht “You See the difference. New Lux has three bands of beauty that don’t stop on top…they go deep into the bar…last as long as your Lux lasts. You Feel the Moisturizing Creamy Lather. Feel its silky richness soothing, smoothing your skin. You Know your worries about dryness are smoothed away! Lux lather moisturizes your skin in a way no cream ever has! Freshens in a way no cream ever could. You Glow softly…your skin never had it so soft! In 5 cosmetic colors. The beauty care of 9 out of 10 Hollywood stars”.
Source: October 26, 1962 Life magazine.
