Description
Full color 10″ x 14″ ad for the fact that “Luckies taste better than any other cigarette”. The ad has a picture of a man playing golf and he stands looking down at a friendly black dog. He is sitting there reciting a poem that goes this way. “For once I hit a good shot, then (pause)This pooch picks up the ball (pause) But I am smoking Lucky Strike (pause) So I don’t mind at all”. The headline for the ad is “Be Happy – Go Lucky“. The first line in the text is that “Fine tobacco – and only fine tobacco – can give you the perfect mildness and rich taste that make a cigarette completely enjoyable”. In the lower third is another drawing of a lady in uniform sitting in front of a typewriter and she gives forth with this poem. “My job is typing all day long (pause) At Treasure Island Base (pause) Where Luckies are the favorite smoke (pause) You see them every place”.
Source: May 28, 1951 Life magazine.
