Description
Full color 9 1/2″ x 13″ ad for their Filter Cigarettes. There is a picture of a lady of Oriental features wearing a reed hat that has a large bite out of the edge so that her right eye is visible to the reader. The headline has her saying “Show me a filter cigarette that really delivers taste and I’ll eat my hat!”. The text talks about the L.S./M.F.T. on each box and how it used to mean “Lucky Strike Means Fine Tobacco”. Now they say it also means “Lucky Strike Means Filter Tip”.
Source: June 24, 1966 & September 16, 1966 Life magazine.
