Description
Black and white 9 1/2″ x 13 1/2″ ad that discusses how Mild their tobacco really is. There is a picture of a lady with intense eyes holding the tobacco end of a Lucky Strike between her lips while the headline says “Lucky Filters: you don’t even have to light it to like it.” The text explains that if you “Draw on the tobacco end of a Lucky“, as this lady is doing then “turn it around and light up” you will be amazed that the “same fine Lucky flavor comes through”. It then mentions the Rolled Tobacco and Charcoal in the filter and shows a picture of a pack of the Filter 100 cigarettes.
Source: April 19, 1968 Life magazine.
