Description
Full color 9 3/4″ x 13 1/2″ ad that introduces us to the two new flavors of Lucky Strike‘s. The headline tells us that “Now there are 2 Lucky Strike‘s that don’t taste like a Lucky Strike“. There is a photo that shows a picture of the two new cigarette packs, the Lucky Strike Menthol 100’s and the Lucky Strike Filter 100’s. Below this picture there is two captions that describe the picture. Underneath the pack of Menthol the caption says “With. We figured there was only one way to make the soft taste of the new Lucky Filter 100 any softer-tasting. This is the result. The new Menthol 100“. Under the right side it says “Without. This is the Lucky that broke the Lucky tradition and originated soft taste. It has everything our new Menthol 100 has. Except menthol, of course”.
Source: November 24, 1967 Life magazine.
