Description
Full color 9 1/2″ x 13″ ad for the Great Taste of Luckies. Pictured in the ad are two men at the top of a hill ready to start skiing. They are facing several slalom poles as one man has his goggles in place and is leaning in anticipation of the start gun. The other man is relaxing and waiting his turn by smoking a Lucky Strike cigarette. The headline asks “Remember how great cigarettes used to taste? Luckies still do.” and it is suggested that you “Change to Luckies and get some taste for a change.”
Source: April 22, 1961 Saturday Evening Post.
