Description
Full color 9 1/2″ x 13″ ad for Lord Calvert Custom Blended Whiskey. This ad is a Season’s Greetings type-of ad that has pictures of three men near the top and has identified them to the left, “For Father…”, “Uncle…” and “Or Friend…” and then says “The One Gift that says…Season’s Greetings”. It says this over a picture of a bottle of Lord Calvert and an opened box with a picture of the bottle on it. The text under the card says that “This is one of three distinctive Christmas gift cards available at your Calvert dealer at no cost”. At the bottom of the ad it says “The Gift of Distinction….Lord Calvert. For Men of Distinction”.
Source: December 13, 1948 Life magazine.
