Description
Black and white 9 1/2″ x 13 3/4″ ad for Longines – The World’s Most Honored Watch. The words at the top of the ad were the same as the other ads of that time period, The World’s Fair Grand Prizes, 28 Gold Medal Awards, Highest Honors For Accuracy From Government Observatories, Official Watch For Timing Championship Sports The World Over and The First Watch Of Aviation, Exploration And Science. The four watches below this are slightly different, and, this one has two different awards that you could buy, a Longines Presentation Case for Her and a Longines Presentation Case for Him. The ad mentions that “For all who receive a Longines Watch, this will be indeed a Christmas of good fortune. The Longines watches now at your jeweler were created to mark a milestone of progress. Ninety years of fruitful experience were concentrated in the making. We consider them our finest achievement”. The text goes on and, at the bottom, there are prices for watches that could be fitted into the Presentation Cases.
Source: November 5, 1956 Life magazine.
