Description
Black and white 9 1/2″ x 13 1/2″ ad for Listerine Mouthwash. This ad has a picture that shows a couple standing, talking and getting to know each other better as they stand at, what looks like the beach. Each of them seems to have their mouth open, just a little, as the headline tells us that “Listerine Stops Bad Breath 4 Times Better than Tooth Paste”. The ad then tells us that “Tooth paste is for teeth – Listerine is for your breath. You see, germs in the mouth cause most bad breath. No tooth paste is antiseptic, so no tooth paste kills germs the way Listerine Antiseptic does…on contact, by millions. Listerine Antiseptic stops bad breath four times better than tooth paste – nothing stops bad breath as effectively as the Listerine way. Always reach for Listerine after you brush your teeth.“.
Source: August 31, 1959 Life magazine.
