Description
Black and white 5″ x 13 3/4″ ad that advertises Listerine Tooth Paste. This ad shows Catherine Church, a Cleveland, Ohio stenographer, talking about the way that she saves money. “When you have to watch pennies you sure welcome the Big Tube that lasts 3 months” is her answer. The ad shows a tube of this product, shown pointing nose-down, and the text says “Yes, Sir! When day-to-day expenses empty that pay envelope almost before you open it…when buying some little luxury means scrimping on necessities…you certainly do appreciate that big economy tube of Listerine Tooth Paste. Just think of it! The 40 cent tube last three whole months…even when you use a full 3/4 inch of paste per day…still longer if you use less. The secret of this economy? Well, one important factor is a new-type ingredient in Listerine Tooth Paste – Luster-Foam detergent. This wonderful new laboratory achievement makes possible a real tooth cleansing and polishing job with only a small amount of paste”. This ad goes on, talking about Luster-Foam and how well it works and how it rushes to help you fight tooth decay. At the bottom of the ad, there is the reminder that when you use this tooth paste, it “Costs you less than 1/2 cents a day!”.
Source: May 13, 1940 Life magazine.
