Description
Black and white 9 3/4″ x 13 3/4″ ad for the Lee Super DeLuxe Tires. This ad has a drawing of a car driving along and it hits a curb while trying to avoid a dog running across the road. The headline says “‘Doggone It’…but no loss to the holder of a Lee Road Hazard Guaranty“. The text of this ad says “A jay-walking dog…a 6-inch curb. Rather than hurt the pup, you hit the curb…and, chances are, bruise thousands of miles out of that right front tire. Lucky dog! And if the damaged tire is a Lee Super DeLuxe – lucky driver! For every Lee Super DeLuxe passenger tire is protected by a double guaranty. Covering quality of workmanship and materials for life. Covering road hazard damage of any kind for a full fifteen months. Rim cuts, impact breaks, blowouts, damage from faulty brakes, wrong wheel alignment, underinflation – your Lee Guaranty includes them all. Only an unusual tire could rate this double guaranty. Only a very confident manufacturer could safely make it. Next time you need tires, see your Lee dealer. He is one of more than 19,000 Lee dealers in the United States ready to equip your car with the tires that are good enough to double guaranty”.
Source: October 20, 1952 Life magazine.
