Description
Black and white 4 3/4″ x 10 1/2″ ad for their Loader. The ad headline calls this the “World’s largest selling reloading tool” and gives a price of $9.95 for everything but 10 gauge and $11.95 for the 10 gauge. The ad text answers the question “Why reload shotgun shells?” and the coupon in the ad gives the prices for the different size shells, the handbook and the crimper for Plastic Shells.
Source: September 1962 Field & Stream.