Description
Full color 9″ x 12 1/2″ ad for their Filter Cigarettes. The ad has a picture taken on a beach where a group of young people are enjoying the sun and watching a big red balloon with the word LARK emblazoned on its side. The headline says “Put some more flavor in your life” and says that by smoking this cigarette you will experience the “finest tobaccos filtered through a bed of real charcoal to enrich the flavor and soften the taste”. The young people in the picture, though most seem to be smoking a Lark, seem more interested in the girl in the white hat or whether the balloon will rise past five feet.
Source: August 18, 1972 Life magazine.
