Description
Full color 9 1/2″ x 13″ ad that tells us that “When a cigarette means a lot…you get Lots More from L & M“. Pictured in this ad is a photo of a married-couple where the woman is lighting her cigarette from her husband’s who, is enjoying it so much, that he is not even removing it from his mouth. They seem to be in a little-used room of their house since it has a wide variety of things stuffed around them. The husband is perched on a chair with his arm resting on a stack of books as he holds a pack of the L & M cigarettes. The ad claims that you get “More body in the blend, more flavor in the smoke” and “more taste through the filter”. We are assured that “There’s more rich-flavor leaf among L & M‘s choice tobaccos – actually more of this longer-aged, extra-cured leaf than even in some unfiltered cigarettes”.
Source: October 26, 1962 Life magazine.
