Description
Full color 10″ x 13 1/2″ ad where the scene is a couple working hard at cleaning up and the husband has taken a seat to have a cigarette and rest his body. His lady, standing with a strange cat in her hands, is holding her cigarette to her husbands to get a light. The ad headline says that “When a cigarette means a lot…get Lots More from L&M“. The ad says there is “more body in the blend:, “more flavor in the smoke” and “more taste through the filter”. They claim that its “the rich-flavor leaf that does it” and that “L & M‘s filter is the modern filter”. They also claim that “L & M‘s the filter cigarette for people who really like to smoke”.
Source: August 27. 1963 Look magazine.