Description
Full color 9 1/2″ x 13 1/2″ ad for their L & M Filter Cigarettes. There is a picture of an evening scene where a couple, dressed in western gear, are outside where the man is savoring his L & M and the lady, behind him, is enjoying the aroma. The ad claims that “L & M has Done it Again!” and “L & M has found the secret that Unlocks Flavor in a filter cigarette”. Their logic, as stated in the ad, is that “Fine tobaccos can be blended not to suit a filter but to suit your taste”.
Source: March 14, 1960 Life magazine & March 26, 1960 Saturday Evening Post.
