Description
Three color 10″ x 14″ ad that describes “Your Big Red Letter Day. The day you change to L & M“. There is a large L & M cigarette lying on the page and there is No. 1 pointing to the filter and No. 2 pointing to the body of the cigarette. The information given about No. 1 is that you will get the superior filtration of the Miracle Tip and it is the purest filter that ever will touch your lips. The Number 2 is for Superior Taste which comes from superior tobaccos that were especially selected for filter smoking. There are two adults shown sharing a pack of L & M‘s and you are told to “Get in the L & M Circle”. The message given to you is on the bottom banner which says to “Smoke America’s Best Filter Cigarette”.
Source: January 9, 1956 Life magazine.
