Description
Full color 9 1/2″ x 13 1/2″ ad for how easy it is to load the Kodak Instamatic 104 camera. The ad has a picture of a pair of female hands hovering over the opened back of a Kodak Instamatic 104 camera under the headline that assures us that “To load it is to love it”. The ad tells us that we won’t have to thread film anymore, just drop in the film cartridge and that we could buy a complete color outfit for less than $20.00. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 23, 1967 Life magazine.
