Description
Full color 9 3/4″ x 13 1/2″ ad for the Kodak Instamatic Cameras. The ad claims that the “Kodak Instamatic Cameras load instantly, automatically” and, then show us how, in three easy steps. The first picture is labeled “Open” and we see the lady opening a box of film. The second picture says “Drop In” and we see the lady holding a roll of film over the camera which has the back opened. In the third picture the lady is taking a picture as the ad says “Shoot…and take sharp, clear pictures time after time!”. In addition, the text says that “Kodak Instamatic Cameras take color slides, color snaps, and black-and-white snaps with astonishing ease. No threading. No fumbling. No rewinding. Many models – most have built-in flash holders, some have automatic electric eye and automatic film advance. Complete Kodak Instamatic 100 Outfit less than $18. See your Kodak dealer for other models and prices”.
Source: June 26, 1964 Life magazine.
