Description
Black and white 5″ x 13″ ad for their Bra-Form. There is a picture of a woman dressed in her bra looking at the dress she is hoping to wear. You can see the pads that cover the areas under her arms that are a part of this Kleinert’s Bra. The headline warns you to “Play safe…That new dress owes you many seasons’ wear…Don’t ruin it in minutes” and the text describes what it will do to protect you and to uplift you. It mentions that it is available in Rubber-Lined Shields for $2.95 and Nylon Mesh for $2.25.
Source: October 1952 McCall’s.
