Description
Black and white 5″ x 11 1/2″ ad for this product from the Kimberly Clark Corporation. It is claimed to be “Flexible. Fits any space”, an “Expanding Blanket Insulation”. The top photo show a woman wearing a fur coat looking at a roll of this product shown to her by a man in a suit. Their logic is that “When a new house settles, Kimsul will not pack down into the walls and create “transoms” through which heat can escape, nor will it pull away from the studs leaving non-insulated openings on the sides”. There is a list of nine requirements listed that they want you to consider when you are buying.
Source: July 1938 Better Homes & Gardens.
